Oliver
Zacharias-Toelle

who i am

I’m a creative consultant based in Hamburg. I collect ideas, images, words and data to create new meaning, putting them into new context. As a curator of thoughts I cross the borders of science, tech, arts and markets.
As an anthropological analyst I consider the constants of human behavior and explore the cultural currents underneath the wavy surface of everydays noisy hustle. As a creative strategist I manufacture cultural value for brands and people, working at the intersection of the unexplored.

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what i believe

I believe in creativity as a driving force of our existence. A vital energy, that lets us evolve, understand and connect to the world around us. A constant process of auto- construction and self-evaluation to identify ourselves among others. A superpower that manufactures new meaning and cultural value. Successful brands use that superpower to create products and services that mean more to us. They act as social currencies that establish cultural status and sense of belonging. With their narratives they gather communities, shape identities, promote beliefs and sometimes change the world.

what i do

Consult brand personalities that resonate with people, zeitgeist and cultural shifts Connect brands, products or services to communities and make them an integral part of their culture Create conversational momentum around the brand or the product through messaging, tech and visual Poetry.

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